Born into the prestigious Joo family, a lineage famous for producing dominant Alphas, Ian Joo is an anomaly who must hide his true nature at all costs. In an Omegaverse society where biology dictates status, Ian has successfully passed as an Alpha for years, suppressing his Omega pheromones to maintain his family's honor. However, his control is put to the ultimate test when he travels to the United States and unexpectedly reunites with Jaehoo Ro, a powerful Alpha from a rival clan and his estranged childhood friend.
The tension between the Joo and Ro families runs deep, but the chemistry between Ian and Jaehoo is even more volatile. While their younger brothers, Jihwan and Miho, attempt to bridge the family gap with their own romance, Ian finds himself trapped in close quarters with the one person who can see through his disguise. Jaehoo, who remembers Ian as a fellow Alpha, is immediately intrigued and confused by the sweet, intoxicating scent now radiating from his old friend.
As Ian's suppressants begin to fail and his first heat approaches, the dynamic between the two shifts from bitter rivalry to primal desire. Heat and Run creates a suffocatingly sexy atmosphere filled with misunderstandings, family drama, and intense physical attraction. Written by Hong Ssona, this BL webtoon explores whether love can transcend biological instincts and generations of bad blood, or if the truth will tear them apart forever.