New Romantic Comedy Manga from Yuyon Yuya: 'Shio Taio no Tsuma o Dere Sasetai' Begins
A new romantic comedy series, bringing a fresh breath to the manga world, has successfully captured readers' attention. The manga titled 'Shio Taio no Tsuma o Dere Sasetai' (I Want to Make My Cold Wife Fall in Love), from the pen of Yuyon Yuya, began its publication on May 8, 2026, in the combined 22/29 issue of Houbunsha's popular magazine, Weekly Manga TIMES. This new series centers on a story that begins with an unusual marriage agreement and promises plenty of laughter.
The main character of the story, Hyuga Haru, is a man with a special interest in women known as 'tsundere' – outwardly cold but inwardly affectionate. Hyuga falls madly in love with the beautiful Mashiro, whom he met at a cafe and who caught his attention with her icy demeanor, and proposes a 'zero-day marriage' to her. However, Mashiro has one condition for this marriage: if Hyuga cannot make her fall in love with him, they will divorce. This intriguing beginning sets the stage for a romantic comedy that focuses on Hyuga's efforts to break down Mashiro's cold walls and the funny and sweet interactions between the two.
Weekly Manga TIMES, which hosts the 'Shio Taio no Tsuma o Dere Sasetai' series, is one of Japan's long-established publications. This seinen manga magazine, published weekly by Houbunsha since November 1956, holds the distinction of being Japan's first weekly manga magazine and meets its readers every Friday. The magazine is known for its slogan 'Live Happily Once a Week!' (一週間をユカイに生きる!) and had a high circulation of 380,000 as of 2006. Although detailed information about Yuyon Yuya's previous works related to this new series is not available, he is expected to stand out as a new talent in the manga world with this original concept.
'Tsundere' character archetypes, or characters 'turning from cold to sweet,' have always been popular among manga fans. Mashiro's
