Esports Giant G2 Releases Its Own Webtoon Red Aura Globally in English
One of the giants of the esports world, G2 Esports, is now making waves not only in the gaming arena but also in the digital comic world. The organization has released its first original webtoon, “Red Aura”, globally in English on the WEBTOON platform. This move is seen as part of G2's vision to tell gaming and esports culture in comic format.
According to the statement, Red Aura centers on a story set in the competitive gaming world. It is stated that the series takes place in a unique universe reflecting G2's own brand values and team spirit. The episodes published on WEBTOON are designed to appeal to both G2 fans and webtoon enthusiasts. This initiative by G2 is an indication that esports organizations are moving beyond traditional boundaries in content production and turning to new media formats.
So why would an esports team produce a webtoon? Actually, this is part of a trend we've seen in recent years. Gaming brands and esports organizations are trying to build deeper connections with their fan bases through storytelling. While G2 Esports is known for its success in games like League of Legends, Valorant, and Counter-Strike, it is now opening a new window for its fans with its own characters in a fictional world. Red Aura, in this sense, can be considered not just a marketing tool but also a cultural product of the brand.
G2's move also aligns with the growth of the WEBTOON platform in the Western market. Many popular series previously published by Naver and Webtoon Entertainment have reached millions of readers globally. An esports giant like G2 offering original content on this platform could open the door to new collaborations at the intersection of the webtoon industry and the esports ecosystem. For now, episodes of Red Aura continue to be released at regular intervals, and it remains a matter of curiosity whether G2 will bring this series to different media such as physical print or animation adaptation.
