"Osomatsu-san" and CD Energy Direct Joint Advertisement: Six Brothers and Haruka Fukuhara Singing in a Bathhouse
One of Japan's most beloved anime series, "Osomatsu-san", has made a surprise collaboration with energy company CD Energy Direct. The TV commercial, which will begin airing in the Kanto region from June 12, promises fans both nostalgia and fun.
Starring in the ad is Japanese actress and singer Haruka Fukuhara. Fukuhara will be seen singing in a bathhouse (sento) together with the six Matsuno brothers. The ad has been titled "A・B・CD Energy Bathhouse Edition" (A・B・CDエナジー 銭湯篇). The collaboration aims to promote CD Energy Direct's electricity and gas services.
"Osomatsu-san" is a modern adaptation of the classic manga "Osomatsu-kun" created by Fujio Akatsuka in 1962, which began in 2015. The series follows the adventures of the six identical yet distinct Matsuno brothers (Osomatsu, Karamatsu, Choromatsu, Ichimatsu, Jyushimatsu, Todomatsu) and quickly gained a huge fanbase. Produced by Studio Pierrot, the anime has aired three seasons so far, with a new film project announced for 2026. The series' absurd comedy and pop culture references have made it a phenomenon in Japan.
CD Energy Direct is an energy supply company operating in Japan. It has previously been known for anime and pop culture collaborations, such as "One Piece" and "Evangelion"-themed commercials. In this new ad, the six brothers are expected to play on themes of energy saving and comfort in a bathhouse setting.
The release date for the ad is set for June 12, 2025. Viewers in the Kanto region (Tokyo and surrounding areas) will be able to see it on TV. Additionally, the ad is likely to be released on CD Energy Direct's official YouTube channel. Fans are especially excited because this collaboration comes as the series approaches its 10th anniversary. Having collaborated with many brands before, "Osomatsu-san" is taking an interesting marketing strategy by stepping into the energy sector this time.
Such collaborations have become a popular way for brands to interact with fans in the anime industry. Series with a large fanbase like "Osomatsu-san" are favored both to increase brand awareness and to offer entertaining content to fans. Similar collaborations are expected to increase in the coming months. Fans are already hoping to see a longer version of the ad and perhaps a music video.
