First Live Concert Announcement for Sanrio's Major Project Fragaria Memories: Details for "Luminous Moments" Revealed!
The Fragaria Memories project, which tells the story of handsome knights protecting the iconic characters of the Sanrio world, has reached a major milestone. The long-awaited main visual and details regarding exclusive merchandise for the project's first live performance, Fragaria Memories CAST LIVE ~ Luminous Moments ~, have finally been revealed. This massive event, set to take place on August 9, 2026, at the Bunkyo Civic Hall in Tokyo, promises an unforgettable experience for fans of the series.
Fragaria Memories is a multimedia fantasy project launched by Sanrio in late 2023, featuring 18 different knights (Fragaria Knights) tasked with protecting beloved characters (Lords) such as Hello Kitty, Cinnamoroll, and My Melody. The knights are divided into three main groups: Red Bouquet, Blue Bouquet, and Noir Bouquet. Each knight stands out with unique designs that reflect the aesthetic characteristics and spirit of the Sanrio character they serve.
The event will feature performances by star names from the series' voice cast. A 13-member cast, including popular artists such as Gakuto Kajiwara (Hallritt), Nobunaga Shimazaki (Cielomort), and Shunsuke Takeuchi (Badobarm), will perform songs that reflect the characters' emotions live on stage. Sanrio has not forgotten its global fan base who cannot be there in person; the concert will also be offered with a high-quality live stream option for viewers around the world.
The shared main visual features a magnificent atmosphere where the knights shine on stage, while the merchandise to be sold includes acrylic stands, badges, and special glow sticks that reflect the spirit of the concert. This event proves how ambitious Sanrio is in the fields of music and performing arts, going beyond being just a character brand. Ahead of the project's mobile game Fragaria Memories Color of Wishes, scheduled for release in 2027, this concert is seen as a critical step for deepening the story and bringing the community together.
