A "Magical" Collaboration Between The Irregular at Magic High School and SBI Securities: Tatsuya Shiba Enters the World of Investment!
Let's admit it, we are used to Tatsuya Shiba doing everything perfectly, but seeing him as an investment advisor came as a surprise to us all! SBI Securities, one of Japan's giant brokerage firms, has joined forces with the popular anime series The Irregular at Magic High School (Mahōka Kōkō no Rettōsei) to launch a campaign that is sure to make fans smile. In this collaboration, held in honor of the upcoming Yotsuba Succession Arc movie, the series' most iconic line, "Onii-sama" (Big Brother), has been turned into "O-NISA-ma" through a brilliant pun involving NISA, Japan's popular investment system.
The special website launched as part of the campaign and the promotional videos feature visuals of Tatsuya Shiba offering financial advice with his usual cool and charismatic demeanor. With this collaboration, SBI Securities is not just running an advertisement; it also aims to attract young anime fans to the world of investment and increase financial literacy. While Tatsuya's strategic intelligence is highlighted in the promotional materials, fans are given the message that "just like in the world of magic, the right strategy wins in the world of finance." Additionally, special digital content and giveaways are planned for fans who open an investment account during the campaign.
So, what is the real big event behind this collaboration? It is, of course, The Irregular at Magic High School: Yotsuba Succession Arc movie, which will hit theaters in Japan on May 8, 2026! Adapted from Tsutomu Sato's legendary light novel series, which has sold over 25 million copies worldwide, this new adventure is being brought to the big screen with the quality of Studio 8bit. As the series celebrates its 10th anniversary, Jimmy Stone, whom we know from the third season, sits in the director's chair, while Taku Iwasaki once again provides the music. Furthermore, the series' indispensable voice, LiSA, will appear once again with her new song titled "YES".
Such collaborations prove that anime in Japan is not just a form of entertainment, but a massive industry that touches every aspect of life. As Tatsuya and Miyuki's story has continued for over a decade, the fact that the fanbase has now become adults managing their own investments makes this campaign even more meaningful. Expectations are quite high for Yotsuba Succession Arc, as it will cover one of the most critical turning points in the series. Let's see if our "Perfect Magician" can defeat his rivals in the financial world as well! It seems we will be seeing these fun ads a lot more until the big premiere on May 8th!
