Kusuriya no Hitorigoto (The Apothecary Diaries) Collaborates with CooperVision for Eye Health
As part of the collaboration announced recently, the Kusuriya no Hitorigoto (The Apothecary Diaries) anime has joined forces with CooperVision, one of the world's leading contact lens manufacturers. The jointly produced 12-page educational booklet is designed to raise awareness about the growing problem of myopia (nearsightedness), especially among children and young people, and to promote eye health.
The booklet offers fun and informative content about eye health through the beloved characters of the anime. This resource, distributed in print at specific locations and also available for free online, brings CooperVision's expertise in myopia management to anime fans. The project aims to reach young viewers who spend long hours in front of screens.
Kusuriya no Hitorigoto is an anime adaptation of Natsu Hyuuga's light novel series of the same name, which began airing in October 2023. Set in a Chinese palace, the detective story and the adventures of its poison expert heroine Maomao quickly gained a large fan base. After a 24-episode first season, the series was renewed for a second season. The franchise's broad audience explains why it was chosen to promote an important issue like eye health.
Such collaborations are becoming an increasingly common trend in the anime industry. Brands frequently use these partnerships to reach young and dedicated fan bases of popular anime. However, this time, a contact lens manufacturer directly creating educational material about eye health makes the collaboration more meaningful. CooperVision officials stated, 'The anime's world of poison and medicine provides an excellent platform to raise health awareness. Maomao's curious and investigative spirit will inspire viewers to learn about eye health.'
The booklet is currently available for free on CooperVision's official website. Additionally, printed copies are being distributed at certain optical stores across Japan. Fans of Kusuriya no Hitorigoto can thus continue to connect with their favorite characters while gaining valuable information about eye health. Whether such creative collaborations will continue for the eagerly awaited second season remains to be seen.
