Apothecary Diaries Collaborates with Ibaraki Prefecture: Jinshi and Maomao Explore the Four Seasons
Kusuriya no Hitorigoto (The Apothecary Diaries) fans have exciting news. The series has officially partnered with Japan's Ibaraki Prefecture. As part of the collaboration announced on July 28, 2026, a promotional video featuring beloved characters Jinshi and Maomao was released. In the video, the duo explore Ibaraki's four-season landscapes from spring flowers to winter snow, introducing the region.
Such collaborations are quite common in the anime world; for example, series like Demon Slayer and Jujutsu Kaisen have also conducted tourism campaigns with various prefectures in recent years. The Apothecary Diaries' move is seen as a reflection of the series' recent global success. Created by Natsu Hyuuga, this historical mystery and medicine-themed story has gained a large fan base through both its manga and anime adaptations.
Ibaraki Prefecture, located northeast of Tokyo, is known for its natural beauty. Home to iconic spots like the blue flower fields of Hitachi Seaside Park, Fukuroda Falls, and Kairakuen Gardens, Ibaraki aims to attract more visitors with this collaboration. In the video, Jinshi and Maomao stroll through these locations, giving fans a chance to connect with the characters while showcasing the region's cultural heritage.
In the official announcement, it was implied that the collaboration will not be limited to the video; special merchandise, events, and perhaps a limited-time cafe collaboration may follow in the coming months. Considering that the second season of The Apothecary Diaries is expected to air soon, this promotional effort seems likely to further boost the series' popularity. We will continue to follow developments and keep you informed.
