Yurie Sekiya's Pero Pero Sparkles Characters Get TV Anime Adaptation

Pero Pero Sparkles is coming to TV! The TV anime adaptation of the adorable character series created by Sanrio character designer Yurie Sekiya has been officially announced. According to a report by Anime News Network on August 25, 2026, the project is being produced by TV Tokyo.

Details such as the anime's broadcast date, studio, cast, and episode count have not yet been revealed. However, TV Tokyo directly producing the project makes perfect sense given the channel's strong track record with kawaii content aimed at children and families. TV Tokyo is known as the television home of long-running brands like Pokémon, Yo-kai Watch, and Sanrio collaborations.

So what is Pero Pero Sparkles? The project bears the signature of Yurie Sekiya, one of Sanrio's popular designers. Sekiya is known as the creator of characters recognized for their pastel tones, sparkly, and sweet aesthetic within the Sanrio universe. Pero Pero Sparkles, as the name suggests, combines "pero pero" (the Japanese onomatopoeia for licking) with a sparkle theme, featuring cute creatures sticking out their tongues in leading roles. The series stands out as one of the new-generation character brands that Sanrio has been trying to highlight in recent years, including in the Sanrio Character Ranking polls.

Anime adaptations of Sanrio characters are actually nothing new. Kawaii brands like Hello Kitty, My Melody, Kuromi, Cinnamoroll, and the recent phenomenon Chiikawa have reached massive audiences both in Japan and globally through short-episode TV anime. In particular, short-format anime (usually episodes of 3 to 5 minutes) broadcast through the collaboration between TV Tokyo and Sanrio are extremely popular not only among child viewers but also among adult collectors and fans of kawaii culture. The Pero Pero Sparkles anime is expected to be similarly short-episode, colorful, and musical in nature.

For now, all eyes are on new announcements from TV Tokyo and Sanrio. The anime's teaser visual, voice cast, and broadcast schedule are expected to be revealed in the coming months. As Sanrio's strategy of supporting its new characters through anime continues for the 2026-2027 season, it is anticipated that the Pero Pero Sparkles brand will see a significant boost in global recognition thanks to this adaptation. We will be closely following the developments!